However, in ancient Greek, the word “ethos” also had a different meaning and was used in different contexts. The user is Arustotle, an ancient Greek philosopher whose teachings are still used as a reference by world thinkers and experts, including management and leadership midwives. Aristotle was born around 384 BC and died around 322 BC. Aristotle and Socrates, together with their teacher Plato, were philosophers of ancient Greece who laid the foundations for the philosophy of the “Western” nations.
Aristotle uses the word “ethos” in his concept of “ingredients of influence”. He said that someone who wants to influence other people with the aim that that person or people is willing or willing to know, agree, and finally do what he wants must have and use 3 (three) things, namely “Ethos”, “Logos” and ” Pathos” are precise and great value. The explanation for each element is below.
Ethos is the credibility of the leader or speaker. The main source of credibility in this context is the expertise (competence) that people have and/or experience that people have recognized. Thus, whatever he said related to his field of expertise, people who listened to him would not doubt or question it.
- 1 ETHOS, PATHOS and LOGOS IN LEADERSHIP
- 2 Image of Ethos Pathos Logos Worksheet Answers
- 3 Link Download Ethos Pathos Logos Worksheet Answers
- 4 Related posts of "Ethos Pathos Logos Worksheet Answers"
One of the serial shows on the BBC TV station that is currently broadcasting uses “ethos” so the title is: “Trust me, I am a Doctor”.
Pathos is the exploitation of the emotions/feelings of other parties by utilizing various “capitals” such as “personal branding” and proper and attractive appearance (such as celebrities in the entertainment world), public speaking skills, body movements and expressions of admiration, and other positive ways. .
Logos is using “logic” that is an argument or reason that is weighty and can be accepted by other parties. The argument must be supported by precise and strong references, such as the calculation or calculation of profit and loss, probability of success, risk mitigation, statistical data, or articles in the law, jurisprudence, etc.
Thus, it is clear that those who occupy positions who must always communicate with people who are not their own subordinates, especially those whose profession is selling services, such as consultants, the ability to use “ethos”, “pathos” and “logos” is absolute. need.
ETHOS, PATHOS and LOGOS IN LEADERSHIP
Currently, the concepts of ethos, pathos and logos as “elements of influence” are even more popular among leadership and communication experts in Western countries. The core message of the concept is that in communicating with subordinates or members of his work team, a capable leader will rely on the elements of “ethos”, “pathos”, and “logos”. They will avoid the two leadership styles below;
Transactional Style. Followers want to do something because they are promised an instant reward from their “leader”. What usually happens is that people will do something asked by those who are prepared to pay more. That’s what happens a lot in regional head elections in various places in our country. Its motto is “go forward, don’t be afraid to defend those who pay”! This technique or method is difficult to use in a formal organization such as a corporation, although it can happen.
Authoritarian Style. This style relies on the official power (legitimate) owned or obtained by the leader either in the form of an official letter of appointment from the institution or the head of the company or the election results obtained. There is no need for a lengthy explanation by experts that the long-term application of authoritarian style can backfire. Apart from that, we all know that the results that will be achieved by followers or subordinates who carry out their duties forcefully for fear of being punished will not be maximal in quantity and quality.
The two leadership styles are generally considered inappropriate to be applied unless the situation and conditions of the organization faced require the application of one of the two styles.
Below is one of many references for those who want to know more about this concept.
Image of Ethos Pathos Logos Worksheet Answers
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Ethos is the persuasive technique that appeals to an audience by highlighting credibility. Ethos advertisement techniques invoke the superior “character” of a speaker, presenter, writer, or brand.
Ethos examples aim to convince the audience that the advertiser is reliable and ethical. It’s easier to make a decision when someone you respect signs off on it, right?
This is broadly the function of ethos in commercials.
When an esteemed public figure endorses a product, it validates it to the end consumer.
An ethos advertisement plays off the consumer’s respect for a given spokesperson.
Through that respect, the spokesperson appears convincing, authoritative and trustworthy enough to listen to. Of the types of persuasive techniques in advertising, ethos is best used to unlock trust.
Spirit is the persuasive style that appeals to the audience by highlighting credibility. Ethos advertising techniques call for the superior “personality” of a speaker, presenter, writer or brand.
Ethos examples are intended to convince the audience that the advertiser is reliable and ethical. It’s easier to make a decision when someone you respect signs it, isn’t it?
This is a broad function of the soul in commercials.
When a respected public figure certifies a product, they validate it for the final consumer.
Ethical advertising exploits consumer respect for a specific spokesperson.
With this respect, the spokesperson appears persuasive, reliable, and trustworthy enough to be heard. Among the types of persuasion techniques in advertising, the spirit is best used to open trust.
For example, a recent Infiniti commercial for Steph Curry appeared. Although he is not known for his taste in cars, his stature proves the authenticity of the product.
Brands build trust with their audience when they stand up for an important issue. Anheuser-Busch made it clear in her last “Born the Hard Way” spot.
It shows Bosch’s turbulent emigration from Germany to St. Louis, and talks about the importance of immigration and multiculturalism.
This is how ethical discourse is used in advertising.
Among the many types of persuasive advertising techniques in advertising, ethos is the best to enhance the strength of a brand or the personality of a spokesperson.